With the recovery of macro economy and the improvement of e-commerce penetration, China's e-commerce trading market is getting better and better. China's e-commerce market turnover reached 2.25 trillion yuan in the first half of this year, and will exceed 4.3 trillion yuan for the whole year, according to a newly released monitoring report by the China E-commerce Research Center.

Recently, according to relevant information, global outdoor sports brand Hi-TEC (Haitaike) has opened its official flagship stores on third-party e-commerce platforms such as Taobao, Paipai, Youah and Dangdang, and also launched an independent e-commerce platform, Hi-TEC China Official Mall, in an attempt to tap into more Chinese markets through e-commerce.

The splendid money scene of China's e-commerce market has attracted the attention of global giants. These international giants have accelerated the pace of their layout in China, and outdoor sports brands are no exception.